Plunging Into Online: Swimming With Icebergs
Education Dive recently cited an article by
Robert Ubell from NYU in which he encourages small private colleges to pursue
online programs to avoid “going under.”
Although I agree with Ubell’s exhortation, his motivation is
shortsighted. The Dive analysis of the
article rightly points out that education leaders in general need to “take the
plunge” and get on board with online. Again, a worthy admonition, but it lacks
resolve. Both of these assessments miss a basic point: Online isn’t something that higher education
SHOULD be looking into. It is something
that higher education MUST pursue if it is to remain relevant.
The Dive analysis notes that higher
participation in online initiatives is reported by faculty and institutions,
and that “experiments” with “modest investments” in technology have produced
promising financial results. It is suggested that sustained success will depend
on things like faculty buy-in and coordination with IT services, since the
prevailing attitude in higher education is that online instruction goes against
traditional norms.
Eureka!
This is the heart of the matter.
Outside of higher education, online IS the norm. Major parts of American
society are already infused with technology.
Retail and finance are good examples.
And knowledge (read: information, data) apart from the structure of
higher education is now readily available from multiple sources with a few
keystrokes. Yet our monolithic higher education
structure continues to pretend (and even insist) that knowledge resides solely
on campuses and with faculty.
In a recent post I noted The Chronicle of
Higher Education’s Beckie Supiano’s report concerning faculty push back over
new online programs at Eastern Michigan University and elsewhere. The issues identified regarding faculty resistance
involve unions, ownership of program development, and faculty’s general
distrust of the efficacy of online education.
These elements of resistance are not uncommon. They have pervaded much
of higher education for decades, with little movement.
But more ominously, these issues may also be harbingers of an
unpleasant road ahead. Articles like Ubell’s and Supiano’s are accurate and
timely. They are also increasingly
redundant as they report the same issues that continue to plague higher
education while the rest of society marches on. Small private institutions are the tip of the
iceberg. The rest of higher education is
not far below the water line.
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